When choosing our team, we choose wisely. Individually, we’ve spent decades in agencies managing accounts upward of 20 million dollars. We have vast experience in media, production, copywriting, design and social media, with for-profit and not-for-profit clients alike. Together, we have decades of depth in all marketing and communications disciplines, which is one reason we have been described as a Swiss Army Knife® of talent. Specific job openings are listed below but we are always on the hunt for creative go-getters. If you are looking to join a dynamic, growing team send us an email at jobs@sparksi.com.


JOB DESCRIPTION: Social Media Specialist


The Social Media Specialist will work across multiple social platforms, implement various applications and report results on an array of social campaigns. This role requires vast knowledge of all social media development and usage and a minimum of 2-3 years of professional experience. Your role will be an integral part of a larger strategic marketing plan.

Please submit a cover letter, resume and any social media samples to: jobs@sparksi.com.

Duties / Responsibilities  

  • Develop and assist with the implementation of actionable strategies on Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, Yelp and TripAdvisor and other channels.
  • Act as a community manager across all client platforms, consistently monitoring and concisely communicating with target audiences.
  • Draft monthly content calendars.
  • Work closely with graphic designer to execute social media creative needs.
  • Plan and implement compelling social media campaigns for multiple clients, including, but not limited to: Facebook App development, Facebook Advertising/Ad Management and contests.
  • Track and monitor the success of social media initiatives and provide monthly reports for clients.
  • Develop and implement Facebook ad campaigns including targeting methods, copy and images and budget/timeline recommendations.
  • Serve as an agency resource, educating clients and staff on effective social media campaigns, social analytics, new reporting or listening tools and industry trends.
  • Monitor client competitors and trends.
  • Update social media playbook regularly.
  • Liaise with agency partners and digital influencers as needed.
  • Establish social media strategy and brand voice for new clients.
  • Participate in new business proposals and pitches when necessary.
  • Regularly update project management software including time entry.



  • Bachelor’s Degree in Public Relations, Communications or related field.
  • Minimum of 2-3 years of experience and deep understanding of creating and executing impactful and engaging social media campaigns. Agency experience preferred.
  • Vast knowledge of ins and outs of all relevant platforms including Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, Yelp and TripAdvisor. And whatever new platform came out yesterday.
  • Experience in photo and/or video editing within a social context. A picture is worth a thousand words!
  • Knowledge of social insights and social advertising insights. Do you know what makes people tick…and click?
  • Background in crafting and managing paid social media campaigns. #sponsoredpost
  • Familiar with social connectivity (i.e. linkage between proper social platforms).
  • Strong copywriter with the ability to understand, adapt and execute use of brand voice and an exceptional attention to detail. This is the one time in life having multiple personalities is a good thing.
  • Comfortable working in a deadline-driven, fast-paced environment. Seriously, rocket fast. It’s crazy and we love it.
  • Hardworking, flexible individual with integrity and a positive attitude. We don’t think that’s not too much to ask for.
  • Self-motivated and able to work independently as well as collaborate as an effective team member. Giddy up and round up the posse.
  • Flexible hours – nights, weekends and holidays. Because social media never sleeps.
  • Comfortable presenting recommendations and results in face-to-face client meetings. When the heat is on, do you shine or boil over?
  • Above all, must be focused on building relationships and have a passion for exceeding expectations and a love for learning. Boring people and Debbie Downers need not apply!

Spark is a strategic branding firm offering an integrated approach to advertising, marketing, public relations and social media to help businesses grow. For each client, we assemble a customized team of strategic planners, designers, web developers, media planners/buyers, PR professionals and social media specialists based on their needs. We do our best work by partnering with clients who are looking for a long-term relationship so we can immerse ourselves in their business, but we do project work as well. Our passion is helping businesses succeed!





One of our passions as an agency is to foster young talent and help them learn about the industry. We offer a summer internship program that is intended to provide real life exposure across a variety of disciplines within the agency. Our internships offer a wealth of knowledge and exposure to young professionals who are looking to break into the field. We typically accept two to three interns for our SPARK Summer Internship Program which runs May – August. If interested, submit a resume, cover letter and writing samples to Molly Leff at mleff@sparksi.com.

Summer 2018 Communications Internship

Summary: SPARK Strategic Ideas is a strategic branding firm that focuses on integrating advertising, marketing, public relations and social media to maximize results for their clients. Based in Charlotte, NC, SPARK puts together a customized team of strategic planners, designers, web developers, media planners/buyers, PR professionals and social media experts for each client based on their needs and has a proven record of building programs that result in increased brand awareness and sales.

An unpaid internship with SPARK is designed to provide an immersive educational experience through participation and assistance in all facets of a full-service agency. Interns should be able to work approximately 20 hours/week.

Applicants should submit a resume, cover letter and writing samples to Molly Leff at mleff@sparksi.com.

Primary Functions:

  • Research projects
  • Creative brainstorming
  • Writing and editing including but not limited to social media, news releases & website copy
  • Assist with media relations efforts, including searching for and maintaining media contact lists, writing news releases
  • Compiling “clips” of media placements and social media postings for clients
  • Assist with file management system for current, past projects and archival materials
  • Work with team to prepare for events
  • Deliveries to clients and for the agency
  • Some data entry, clerical and office assistant responsibilities
  • Other duties as assigned — No day or assignment is the same


  • Majoring in Communications/PR/Marketing and/or comparable industry
  • Strong written skills across a variety of formats with the ability to adapt voice and content easily
  • Experience: writing, editing, market research, design, AP style writing
  • Competent with MS Office Suite
  • Ability to work individually and as a team member