SEA LIFE Charlotte-Concord Aquarium

We appointed SPARK to support with the opening of our new SEA LIFE Charlotte-Concord Aquarium. SPARK is without a doubt one of the best agencies we have had the pleasure of working with, they went above and beyond to deliver fantastic media coverage not only in the number of media hits achieved but also in the quality of the broadcast, print and online coverage. I would highly recommend SPARK as an agency.


-Amanda Starmer, Head of Marketing, Midway New Openings North America


Schleich USA Inc.

SPARK Strategic Ideas is creative, efficient and effective! They provide useful, actionable and insightful recommendations that transform into well-executed, impactful campaigns. SPARK is truly invested in their clients brands’ and their team’s energy and drive is unmatched. Their expertise has been invaluable for our organization as we’ve increased brand awareness and overall growth within the North American market.

-Kelsey George, Category Manager



Moe's Southwest Grill- 45 locations nationwide

“SPARK has played a pivotal role in the success of our brand in some our most competitive markets we operate in. While it is undeniable that they bring amazing energy and creativity to the table, I most admire their ability to facilitate communication channels within our franchise system from the local store level to the corporate level.

They are invested in our business and in the success of our Franchise Partners. That personal touch goes a long. They truly understand what it takes to be an owner/ operator and are able to create customized marketing programs that address the needs of individual store owners while meeting the brand standards set at the national level."


-Tad Low, Field Marketing Manager



Performance Matters

“SPARK is a strong strategic partner. We have experienced growth in sales every year since working with Spark. Their guidance and business acumen have transformed for the better the way we structure our business resulting in lucrative new opportunities and partners. I trust SPARK’s guidance and expertise in all aspects of the marketing plan and their ability to redirect me as a business owner and channel my ideas into tangible outcomes.”


-Troy Lovins, president and founder



Moe’s Southwest Grill – Charlotte Co-op Group

“SPARK’s been able to develop a strategic marketing program that has maximized our budget and shown us a significant ROI. We’ve seen significant results since working with Spark. Our sales are up 14% and the number of Facebook fans on our Charlotte Facebook page grew from 703 to over 21,000 in 16 months. What sets SPARK apart is their ability to immerse themselves into the local market and develop comprehensive programs from advertising to social media to ‘ground game’ or grassroots. They not only think about the big picture but also execute well and take care off all the details.”


-Steve Taylor, franchisee









case studies